Skin Care
Demand For Natural Skin Care Product On The Rise As Conscientious Consumerism Takes Over

Demand For Natural Skin Care Product On The Rise As Conscientious Consumerism Takes Over

What motivates people to buy shampoo, cosmetics, essential oils, hair dye, and other Natural Skin Care Product? Besides the fact that they need such products in their daily lives polls indicate that consumers are increasingly looking for words that are natural, paraben-free, organic, cruelty-free, and free of some harsh chemicals. Consumers are becoming more health-conscious, and they are investing in natural and organic products. This demonstrates that what’s inside the jar is becoming more significant as consumers are becoming more aware of what they are choosing to use.

According to a recent survey, ‘natural or organic’ attributes influenced hair and skincare buying selections for more than half of the customers. Millennials were the ones who started it at first. Other generations, on the other hand, are now aligning their purchasing selections with their social, political, and economic values.

Consumer interest in the source of materials and production procedures has grown over time, reaching a new high since the onset of the COVID-19 pandemic. Consumers today want to know how things are manufactured, who made them, and how they will affect their health in the long run. Because cosmetic products are applied directly to the skin or hair, their link to holistic health has piqued customers’ interest.

Harmful Chemicals Have A Negative Impact On The Environment

Natural skincare products have sparked demand across the world, as beliefs in herbal and ayurvedic substances for hair care and skincare increase. Consumers in 2020 are looking for convenience in their beauty and personal care regimens while also being mindful of the harmful impacts of harsh chemicals. In the current era awareness of the benefits of herbal or botanical elements is high, and now is the best moment to switch from conventional to organic and clean personal care products.

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Brands That Provide A Comprehensive And Efficient Solution

Consumers want things to be simple. Brands with overly complicated claims and statements that are difficult to grasp should reconsider their consumer proposition. Consumers today are searching for more personalized and straightforward solutions to their skincare and haircare problems. Historically, most brands that claimed to deliver results were mass-produced. The best thing about clean and organic personal care products is that they take a comprehensive, result-oriented approach to beauty and wellness.

Conscientious Consumerism Is On The Rise

Consumers are now actively pursuing a variety of ways to have a good impact on society and the people who live in it. There has been a rising trend in the procurement of organic products in the cosmetics business. Clean, natural, and organic cosmetic products have been steadily increasing in popularity thanks to conscious consumption. Clean beauty was always dynamic prior to the pandemic, but it became even more so during the COVID-19 era. According to Reports and Data, the natural skin care products market size is expected to register a revenue CAGR of 5.5% during the forecast period to reach USD 17.40 Billion by 2028.

Friendly To The Environment

Synthetic skin care products are more harmful to the environment than natural skincare products. These cosmetics are manufactured from natural components farmed without the use of toxic pesticides or fertilizers. Natural and organic products are non-animal tested, do not release dangerous chemicals, and are environmentally friendly. One of the best characteristics of organic beauty brands is that the packaging is not made of plastic.

Organic ingredients, natural cosmetics, and the like are not new buzzwords, and global demand for them is expected to expand rapidly, fueled by consumption in emerging nations. The COVID-19 epidemic has caused supply chain disruptions; the closure of numerous physical businesses has had a severe impact on the beauty and personal care products, especially organic products. However, the epidemic has caused a shift in market preferences, with consumers increasingly preferring products with clear labels. Brands are increasingly relying on online methods to deliver their goods to customers’ doors, which is helping to enhance sales.

While online sales have yet to fully compensate for the closure of physical stores, the organic industry’s growth rate is encouraging. It is clear that customers will boost their online participation and expenditure. To capture and convert the pool of existing and new customers, beauty industry operators will need to focus on their digital platforms.

Here are some number that will shade a better light on the current situation in the natural skin care products market:

  • Fifty percent of skin care shoppers say they’re looking for products that claim to be all-natural or free of synthetic chemicals right now;
  • 33% of skin care buyers say they prefer products that are natural and chemical-free; and
  • In the last year, 30% of skin care consumers have increased their natural purchases; those who have increased their natural purchases are more likely to be female and younger.

Key Takeaways

  • Demand for natural skin care products will continue to rise, with the younger generation leading the way.
  • Plant-based, sustainable, and organic are some of the most popular natural skin care qualities.
  • Traditional channels may be able to advertise a greater natural skin care selection in order to keep natural shoppers in store.

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